15 Interactive Real Estate Tools For Modern Agents

When a homebuyer can picture themselves inside a space, the property stops being an option and starts feeling like a home. They begin to form a sense of belonging, and with it, the confidence to act.

Interactive real estate tools give buyers more than supplementary information; they provide tangible experiences. Interactivity turns abstract floor plans and photos into something that feels real. Each interaction builds momentum towards a decision.

It’s no surprise, then, that buyers now expect interactive experiences as part of their search. Clients prefer to walk through properties on their own terms and revisit as often as they like. What once felt like an advantage has quickly become the standard.

We’ve gathered a list of the most essential interactive real estate tools that turn listings into experiences, empowering agents to hold attention and move clients forward faster.

We’ll cover the following categories to give you a comprehensive overview of the tools available today:

3D virtual tours

3D virtual tours bring listings to life. Instead of relying on photos that flatten space or videos that dictate pace, buyers take control. They can move from room to room and examine details on their own schedule. The high level of autonomy provided by virtual tours satisfies a fundamental need: understanding a space before committing time or travel.

And the appeal extends beyond convenience. Interactive tours build confidence by letting buyers mentally place themselves in the home. They can evaluate flow, scale, and functionality and revisit as many times as they like. 62% of US home buyers consider virtual tours the most impactful factor in their buying decision, and 71% would make an offer based solely on a 3D tour.

Listings that include 3D tours are also prioritized by major listing portals, giving agents greater visibility and attracting more qualified leads.

There are a number of tools available for creating virtual tours. Each offers unique features to help agents showcase properties and engage buyers.

1. Matterport – industry leader in 3D tours and digital twins

Matterport starts by creating a digital twin: a detailed, interactive 3D model that captures every detail and angle of real-world spaces. These form the foundation for immersive 3D tours. These are captured using a Matterport Pro3 camera, a supported 360 camera, or even a smartphone, making the process accessible for agents at any level.

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Matterport’s features include:

• Immersive 3D walkthroughs that allow buyers to navigate every room at their own pace, gaining a clear sense of layout and flow.

• Multiple viewing modes that switch between first-person, dollhouse, and 2D perspectives for complete property context.

• High-resolution detail that demonstrates finishes and features up close, building trust in what’s being presented.

• Easy accessibility via tours that run smoothly on desktop and mobile, with simple sharing links for family or decision-makers.

• Notes and tags that can be embedded throughout the virtual model to highlight anything from appliance brands to room occupancies or amenities.

• A measurement mode that lets viewers check and record spatial dimensions autonomously.

In addition to providing valuable visual assets to attract leads, Matterport’s features also support agents with more streamlined delivery of standout listings:

• One scan captures multiple assets, including a virtual tour, still photography, videos, and floor plans, reducing time and cost.

• AI-powered Property Intelligence automatically generates descriptions that fit your preferred tone of voice, identifies rooms, and captures space measurements from the scan.

• Professional Capture Services are available to provide high-quality scans without requiring technical expertise, so agents can order polished interactive experiences in a single click.

• MLS-ready content that can be uploaded directly to major syndication portals, making it easy to get listings live faster.

• Add an expandable business card to your space with agent contact information to showcase your brand to buyers.

Learn more about how to add life to your listings with Matterport.

2. iStaging – affordable VR/AR 3D tours

iStaging provides a budget-friendly way to create VR and AR-powered 3D tours using a smartphone and a fisheye lens attachment. It’s an accessible solution for agents who want to start offering basic immersive experiences at speed.

iStaging provides:

• 360° virtual tours viewable on desktop, mobile, or VR headsets

• AR and VR modes that allow buyers to visualize properties in greater depth than static images

• Cloud-based processing for quick editing and sharing

iStaging lowers the barrier to entry into interactive tours. It’s a cost-effective way to add immersive content to listings and engage buyers with more than just photos.

3. EyeSpy360 – browser-based 360 tours with live video chat

EyeSpy360 makes it easy to create 360° virtual tours without requiring special software or downloads. Everything runs directly in the browser to simplify access.

EyeSpy360 solution covers:

• 360° property tours accessible via a simple browser link

• “EyeSpyLIVE” co-viewing, which lets agents join buyers inside a tour for live video walkthroughs

• Hotspots, floor plans, and info tags that enrich the viewing experience with context and detail

For agents, EyeSpy360’s browser-based approach means faster setup and wider accessibility. The live chat feature is particularly useful for hosting guided tours remotely, adding a personal touch to digital interactions.

Interactive maps

Location isn’t just a backdrop. It’s often the deciding factor in a purchase. Interactive maps give buyers more than a pin on Google; they layer in school districts, transit, amenities, and neighborhood insights that make the property feel connected to real life. Instead of flipping between multiple apps, clients can explore these details directly within the listing.

For agents, interactive maps add context that keeps buyers engaged longer and reduces repetitive location-based questions. By embedding information directly into the property experience, they help buyers imagine not just the home, but the lifestyle that comes with it.

4. Mapbox – customizable interactive neighborhood overlays

Mapbox provides the infrastructure for creating detailed, interactive maps that go far beyond a standard pin drop. With customizable overlays, agents can show buyers the bigger picture of a property’s location and surroundings.

Mapbox offers:

• Smooth, interactive maps that can be embedded directly into property websites and listings

• Dynamic neighborhood overlays that highlight schools, parks, restaurants, and transit options

• Customizable styling to match an agent’s brand or a brokerage’s platform

Mapbox provides a way to integrate local context into listings without forcing clients to leave the page. It helps transform location data into a polished, interactive experience that makes properties more memorable.

5. Urbanimmersive – mapping integrated with property tours

Urbanimmersive combines mapping with property tours, giving buyers the ability to explore both the home and its neighborhood in a single experience. Instead of jumping between different tools, clients see how a property connects with its surroundings in real time.

Urbanimmersive features include:

• Interactive maps linked directly to property tours

• Neighborhood insights layered alongside the 3D walkthrough experience

• Integrated lead capture and agent branding within the same platform

Urbanimmersive offers an all-in-one approach that reduces friction for buyers and keeps engagement within their listing environment. By merging maps and tours, it helps buyers connect lifestyle context with property features seamlessly.

6. LightBox Vision – parcel maps, zoning, and property research

LightBox Vision goes deeper than neighborhood context by offering parcel-level data and zoning insights. It’s designed for agents and brokerages who need to understand the broader development and investment potential of a property.

LightBox Vision provides:

• Detailed parcel maps with ownership and boundary information

• Zoning overlays to assess land use and restrictions

• Market and demographic layers to support property research and positioning

For agents, LandVision adds a layer of professional due diligence to the sales process. By equipping buyers with more transparent information about what’s possible on a property, it builds trust and positions the agent as a knowledgeable guide.

Floor plans

Photos spark interest, but floor plans provide clarity. They give buyers a true sense of how each room connects; something static images can’t deliver. Interactive floor plans go a step further, letting clients click through layouts or move seamlessly from a plan view into a virtual tour.

Interactivity removes guesswork and helps buyers picture daily life in the space, while also reducing follow-up questions about dimensions or layout.

7. Matterport Schematic Floor Plans – detailed layouts from a single capture

Matterport’s schematic floor plans are generated directly from a digital twin, giving agents a ready-to-use 2D floor plan without requiring a separate site visit or additional software. It’s an efficient way to add accuracy and professionalism to listings, while buyers get the clear spatial context they need.

Matterport’s floor plans include:

• Customization options including color or black-and-white formats, inclusion of furniture, and the option to add your company logo for MLS listings, brochures, or client presentations

• Precise auto-calculated measurements for room sizes, wall lengths, and square footage

• Delivery in multiple formats such as PNG, SVG, and PDF, facilitating easy integration into various marketing materials

• Fast turnaround with plans delivered within 24–48 hours of capture

The high level of context and detail in Matterport’s floor plans means they also serve as excellent starting points for design and layout conversations. Buyers can imagine furniture placement, renovations, or other personal touches, encouraging deeper engagement with properties.

Find out how to order a schematic floor plan from your Matterport digital twin in our easy-to-follow video guide.

8. CubiCasa – AI-powered floor plans from smartphone scans

CubiCasa lets agents create accurate 2D floor plans simply by scanning a property with a smartphone. The AI automatically generates room layouts, dimensions, and total square footage, making it a fast solution for listings without quality scanning equipment.

CubiCasa provides:

• Automated 2D floor plans from quick smartphone scans, at a low price

• Measured layouts for rooms, walls, and total square footage

• Cloud-based delivery for easy sharing and integration with MLS listings

CubiCasa is a cost-effective way to add professional floor plans to listings quickly.

9. Planitar iGUIDE – 2D floor plans with optional 3D tour integration

iGUIDE generates accurate 2D floor plans and can optionally link them to 3D virtual tours, giving buyers a more complete sense of the property’s layout. The system is designed for straightforward, professional-quality floor plan creation.

Planitar’s solution provides:

• 2D floor plans with precise room dimensions and area calculations

• Optional integration with virtual tours for added context

• Easy export to MLS listings and marketing materials

iGUIDE is a practical option for adding floor plans and basic interactive tours.

Virtual staging and design

Rooms that are filled with other people’s possessions feel abstract, making it hard for buyers to imagine them as real homes. Virtual staging and design tools change that by adding furniture, finishes, and style elements digitally, so clients can see the home’s potential without physical staging costs.

These interactive tools make it easier to imagine daily life in the property and explore different layouts or décor options. Virtual staging also reduces the significant time and expense required for real-world staging.

10. Matterport Defurnish – automated virtual decluttering

Matterport Defurnish uses an AI engine to automatically remove furniture and personal items from a 3D property model, creating a clean, neutral version of the space. By generating a virtually “empty” home from a single scan, agents save time and eliminate the cost and logistics of physical staging.

Matterport’s virtual staging features provide:

• Automated removal of furniture and clutter directly from a Matterport Space

• High-quality, realistic rendering that maintains accurate spatial context

• Empty views for every perspective, including first-person, floor plan, and dollhouse views

• Integration with virtual staging partners like CAPTUR3D’s Sketchfab to add furniture, décor, or style presets on top of the decluttered space

• Quick turnaround within the same workflow used for 3D tours, floor plans, and media assets

“This is an incredible feature that blows me away every time I look at a new listing that’s been de-furnished. How well our AI engine does at removing the furnishings and providing browsers and buyers with a great, clean view of the property.” – Mike Montgomery, VP & GM Property Marketing Solutions, Matterport

Click the “Hide furniture” feature in the demo below to try AI Defurnish for yourself.

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11. Virtual Staging AI – AI-generated furniture and styling

Virtual Staging AI is an app that uses artificial intelligence to digitally furnish and style property photos or 3D scans, helping buyers visualize potential layouts and décor without the cost of physical staging.

Virtual Staging AI offers:

• AI-powered placement of furniture and décor in empty or sparsely furnished spaces

• Multiple style options to show different design possibilities

• Marketing-ready images and virtual previews

By quickly generating multiple furnished versions of a property, Virtual Staging AI helps to create more compelling listings and highlight a home’s potential.

12. BoxBrownie – photo editing, staging, and renovation renderings

BoxBrownie provides a range of visual enhancements for real estate listings, from virtual staging to image touch-ups and renovation previews.

BoxBrownie’s features include:

• Virtual furniture placement and décor for empty or under-furnished spaces

• Photo editing, color correction, and lighting improvements

• Before-and-after renovation renderings to showcase potential updates

By offering detailed photo editing and renovation visualizations, BoxBrownie helps agents showcase a property’s full potential, including updates or improvements that may not yet exist.

13. roOomy – AR/VR staging with retailer furniture catalogs

roOomy enables interactive staging using augmented and virtual reality, letting buyers experiment with real-world furniture and décor directly from retailer catalogs.

roOomy’s solution provides:

• AR and VR staging that lets buyers interact with how spaces could look in real time

• Integration with furniture catalogs, allowing realistic product placement

• Interactive previews for both desktop and mobile platforms

roOomy creates flexible, buyer-focused experiences that highlight a home’s potential in a tangible and actionable way.

Transaction and closing platforms

The final stages of a real estate deal can be complex and time-consuming. Interactive transaction tools turn what used to be a paper-heavy, opaque process into a transparent, manageable experience, where updates, signatures, and approvals happen within a single platform.

These tools streamline workflows, reduce errors, and keep everyone connected throughout the closing process, making transactions faster, smoother, and more reliable.

14. RAYSE – transparent transaction insights

RAYSE is a collaborative platform where agents, buyers, and sellers can track real-time updates, view documents, and communicate within a single workflow. Its interactive dashboards highlight key milestones and pending tasks, keeping everyone aligned throughout the transaction.

RAYSE automates the handling of numerous behind-the-scenes processes, including:

• Creation of documents like contracts, disclosures, and amendments

• Timeline monitoring for inspection periods, financing contingencies, and closing dates

• Stakeholder reminders for signatures and key milestones

• Real-time progress reports for clients and stakeholders

• Vendor coordination like scheduling inspections, appraisals, and title work

By clearly showing the progress of every step, RAYSE not only accelerates deal completion, but also highlights the extent of an agent’s role. Buyers and sellers can see the work behind the scenes, which reinforces trust in the agent’s expertise and the value they bring to the transaction.

15. DocuSign Rooms for Real Estate – digital transaction management

DocuSign Rooms centralizes the signing and management of real estate documents in a secure, interactive workspace. Agents can track progress, assign tasks, and collect signatures electronically, reducing delays and errors.

DocuSign provides:

• Secure, cloud-based storage for contracts and closing documents

• Real-time status updates and notifications for signatures and approvals

• Integration with MLS and CRM systems for seamless workflow management

DocuSign Rooms keeps transactions moving efficiently while ensuring all signatures, approvals, and records meet compliance standards. Agents can close deals faster and with greater confidence that every step is accurate and secure.